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This website has the following on the site, "Capt Travis Upchurch Islamorada Fishing Charters." Our analyzers viewed that the web page also said " Capt Travis is a Native of Islamorada, and that means he has." The Website also said " LIVED HERE AND FISHED HERE his ENTIRE LIFE! Growing up in an area has its obvious advantages, and all of them will prove to be incredibly advantageous to you and your party on your day of fishing aboard the All Lit Up! Why should you fish with us? The bottom line is we love to catch fish! We are not happy with just getting by, and just good enough." The website's header had Offshore fishing charters islamorada as the most important search term. It is followed by inshore fishing charter Islamorada, Islamorada offshore fishing charters, and Islamorada inshore fishing charters which isn't as highly ranked as Offshore fishing charters islamorada. The next words they uses is Islamorada deep sea fishing. Islamorada tarpon fishing was included and might not be viewed by web engines.